03 February

H&M Studio to launch its first "see now, buy now" collection at the next fashion week

 

Following the footsteps of luxury labels Courrèges and Burberry, fast fashion giant H&M is going for the “see now, buy now” concept. Discover the exclusive silhouettes soon to be available at the click of a mouse.

By The editorial team

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  • H&M Studio’s spring-summer collection to be shown on March 1st at the next Paris Fashion Week will be instantly available at the end of show using "see now, buy now" on their website hm.com. Pernilla Wohlfahrt, designer director at H&M, also told us, “The instant commercialisation of pieces in a runway show marks a real turning point in the fashion industry, and we’re looking forward to trying out this new format.” It’s a 2.0 revolution that goes hand-in-hand with a SS17 collection whose athleisure aesthetic blends romantic with streetwear inspirations. The upscale pieces – a jabot blouse, a chiffon baby-doll and a raven black trench coat – available as limited editions accentuate the design aspect of the collection.

     

     

    H&M Studio S/S17, available on March 1st 2017, on the H&M website.

     

    Read our interview with Anne Sofie Johansson, artistic director at H&M.

     

  • H&M Studio’s spring-summer collection to be shown on March 1st at the next Paris Fashion Week will be instantly available at the end of show using "see now, buy now" on their website hm.com. Pernilla Wohlfahrt, designer director at H&M, also told us, “The instant commercialisation of pieces in a runway show marks a real turning point in the fashion industry, and we’re looking forward to trying out this new format.” It’s a 2.0 revolution that goes hand-in-hand with a SS17 collection whose athleisure aesthetic blends romantic with streetwear inspirations. The upscale pieces – a jabot blouse, a chiffon baby-doll and a raven black trench coat – available as limited editions accentuate the design aspect of the collection.

     

     

    H&M Studio S/S17, available on March 1st 2017, on the H&M website.

     

    Read our interview with Anne Sofie Johansson, artistic director at H&M.

     

  • H&M Studio’s spring-summer collection to be shown on March 1st at the next Paris Fashion Week will be instantly available at the end of show using "see now, buy now" on their website hm.com. Pernilla Wohlfahrt, designer director at H&M, also told us, “The instant commercialisation of pieces in a runway show marks a real turning point in the fashion industry, and we’re looking forward to trying out this new format.” It’s a 2.0 revolution that goes hand-in-hand with a SS17 collection whose athleisure aesthetic blends romantic with streetwear inspirations. The upscale pieces – a jabot blouse, a chiffon baby-doll and a raven black trench coat – available as limited editions accentuate the design aspect of the collection.

     

     

    H&M Studio S/S17, available on March 1st 2017, on the H&M website.

     

    Read our interview with Anne Sofie Johansson, artistic director at H&M.

     

  • H&M Studio’s spring-summer collection to be shown on March 1st at the next Paris Fashion Week will be instantly available at the end of show using "see now, buy now" on their website hm.com. Pernilla Wohlfahrt, designer director at H&M, also told us, “The instant commercialisation of pieces in a runway show marks a real turning point in the fashion industry, and we’re looking forward to trying out this new format.” It’s a 2.0 revolution that goes hand-in-hand with a SS17 collection whose athleisure aesthetic blends romantic with streetwear inspirations. The upscale pieces – a jabot blouse, a chiffon baby-doll and a raven black trench coat – available as limited editions accentuate the design aspect of the collection.

     

     

    H&M Studio S/S17, available on March 1st 2017, on the H&M website.

     

    Read our interview with Anne Sofie Johansson, artistic director at H&M.

     

  • H&M Studio’s spring-summer collection to be shown on March 1st at the next Paris Fashion Week will be instantly available at the end of show using "see now, buy now" on their website hm.com. Pernilla Wohlfahrt, designer director at H&M, also told us, “The instant commercialisation of pieces in a runway show marks a real turning point in the fashion industry, and we’re looking forward to trying out this new format.” It’s a 2.0 revolution that goes hand-in-hand with a SS17 collection whose athleisure aesthetic blends romantic with streetwear inspirations. The upscale pieces – a jabot blouse, a chiffon baby-doll and a raven black trench coat – available as limited editions accentuate the design aspect of the collection.

     

     

    H&M Studio S/S17, available on March 1st 2017, on the H&M website.

     

    Read our interview with Anne Sofie Johansson, artistic director at H&M.

     

  • H&M Studio’s spring-summer collection to be shown on March 1st at the next Paris Fashion Week will be instantly available at the end of show using "see now, buy now" on their website hm.com. Pernilla Wohlfahrt, designer director at H&M, also told us, “The instant commercialisation of pieces in a runway show marks a real turning point in the fashion industry, and we’re looking forward to trying out this new format.” It’s a 2.0 revolution that goes hand-in-hand with a SS17 collection whose athleisure aesthetic blends romantic with streetwear inspirations. The upscale pieces – a jabot blouse, a chiffon baby-doll and a raven black trench coat – available as limited editions accentuate the design aspect of the collection.

     

     

    H&M Studio S/S17, available on March 1st 2017, on the H&M website.

     

    Read our interview with Anne Sofie Johansson, artistic director at H&M.

     

  • H&M Studio’s spring-summer collection to be shown on March 1st at the next Paris Fashion Week will be instantly available at the end of show using "see now, buy now" on their website hm.com. Pernilla Wohlfahrt, designer director at H&M, also told us, “The instant commercialisation of pieces in a runway show marks a real turning point in the fashion industry, and we’re looking forward to trying out this new format.” It’s a 2.0 revolution that goes hand-in-hand with a SS17 collection whose athleisure aesthetic blends romantic with streetwear inspirations. The upscale pieces – a jabot blouse, a chiffon baby-doll and a raven black trench coat – available as limited editions accentuate the design aspect of the collection.

     

     

    H&M Studio S/S17, available on March 1st 2017, on the H&M website.

     

    Read our interview with Anne Sofie Johansson, artistic director at H&M.

     

  • H&M Studio’s spring-summer collection to be shown on March 1st at the next Paris Fashion Week will be instantly available at the end of show using "see now, buy now" on their website hm.com. Pernilla Wohlfahrt, designer director at H&M, also told us, “The instant commercialisation of pieces in a runway show marks a real turning point in the fashion industry, and we’re looking forward to trying out this new format.” It’s a 2.0 revolution that goes hand-in-hand with a SS17 collection whose athleisure aesthetic blends romantic with streetwear inspirations. The upscale pieces – a jabot blouse, a chiffon baby-doll and a raven black trench coat – available as limited editions accentuate the design aspect of the collection.

     

     

    H&M Studio S/S17, available on March 1st 2017, on the H&M website.

     

    Read our interview with Anne Sofie Johansson, artistic director at H&M.

     

  • H&M Studio’s spring-summer collection to be shown on March 1st at the next Paris Fashion Week will be instantly available at the end of show using "see now, buy now" on their website hm.com. Pernilla Wohlfahrt, designer director at H&M, also told us, “The instant commercialisation of pieces in a runway show marks a real turning point in the fashion industry, and we’re looking forward to trying out this new format.” It’s a 2.0 revolution that goes hand-in-hand with a SS17 collection whose athleisure aesthetic blends romantic with streetwear inspirations. The upscale pieces – a jabot blouse, a chiffon baby-doll and a raven black trench coat – available as limited editions accentuate the design aspect of the collection.

     

     

    H&M Studio S/S17, available on March 1st 2017, on the H&M website.

     

    Read our interview with Anne Sofie Johansson, artistic director at H&M.

     

  • H&M Studio’s spring-summer collection to be shown on March 1st at the next Paris Fashion Week will be instantly available at the end of show using "see now, buy now" on their website hm.com. Pernilla Wohlfahrt, designer director at H&M, also told us, “The instant commercialisation of pieces in a runway show marks a real turning point in the fashion industry, and we’re looking forward to trying out this new format.” It’s a 2.0 revolution that goes hand-in-hand with a SS17 collection whose athleisure aesthetic blends romantic with streetwear inspirations. The upscale pieces – a jabot blouse, a chiffon baby-doll and a raven black trench coat – available as limited editions accentuate the design aspect of the collection.

     

     

    H&M Studio S/S17, available on March 1st 2017, on the H&M website.

     

    Read our interview with Anne Sofie Johansson, artistic director at H&M.

     

  • H&M Studio’s spring-summer collection to be shown on March 1st at the next Paris Fashion Week will be instantly available at the end of show using "see now, buy now" on their website hm.com. Pernilla Wohlfahrt, designer director at H&M, also told us, “The instant commercialisation of pieces in a runway show marks a real turning point in the fashion industry, and we’re looking forward to trying out this new format.” It’s a 2.0 revolution that goes hand-in-hand with a SS17 collection whose athleisure aesthetic blends romantic with streetwear inspirations. The upscale pieces – a jabot blouse, a chiffon baby-doll and a raven black trench coat – available as limited editions accentuate the design aspect of the collection.

     

     

    H&M Studio S/S17, available on March 1st 2017, on the H&M website.

     

    Read our interview with Anne Sofie Johansson, artistic director at H&M.

     

  • H&M Studio’s spring-summer collection to be shown on March 1st at the next Paris Fashion Week will be instantly available at the end of show using "see now, buy now" on their website hm.com. Pernilla Wohlfahrt, designer director at H&M, also told us, “The instant commercialisation of pieces in a runway show marks a real turning point in the fashion industry, and we’re looking forward to trying out this new format.” It’s a 2.0 revolution that goes hand-in-hand with a SS17 collection whose athleisure aesthetic blends romantic with streetwear inspirations. The upscale pieces – a jabot blouse, a chiffon baby-doll and a raven black trench coat – available as limited editions accentuate the design aspect of the collection.

     

     

    H&M Studio S/S17, available on March 1st 2017, on the H&M website.

     

    Read our interview with Anne Sofie Johansson, artistic director at H&M.

     

  • H&M Studio’s spring-summer collection to be shown on March 1st at the next Paris Fashion Week will be instantly available at the end of show using "see now, buy now" on their website hm.com. Pernilla Wohlfahrt, designer director at H&M, also told us, “The instant commercialisation of pieces in a runway show marks a real turning point in the fashion industry, and we’re looking forward to trying out this new format.” It’s a 2.0 revolution that goes hand-in-hand with a SS17 collection whose athleisure aesthetic blends romantic with streetwear inspirations. The upscale pieces – a jabot blouse, a chiffon baby-doll and a raven black trench coat – available as limited editions accentuate the design aspect of the collection.

     

     

    H&M Studio S/S17, available on March 1st 2017, on the H&M website.

     

    Read our interview with Anne Sofie Johansson, artistic director at H&M.

     

  • H&M Studio’s spring-summer collection to be shown on March 1st at the next Paris Fashion Week will be instantly available at the end of show using "see now, buy now" on their website hm.com. Pernilla Wohlfahrt, designer director at H&M, also told us, “The instant commercialisation of pieces in a runway show marks a real turning point in the fashion industry, and we’re looking forward to trying out this new format.” It’s a 2.0 revolution that goes hand-in-hand with a SS17 collection whose athleisure aesthetic blends romantic with streetwear inspirations. The upscale pieces – a jabot blouse, a chiffon baby-doll and a raven black trench coat – available as limited editions accentuate the design aspect of the collection.

     

     

    H&M Studio S/S17, available on March 1st 2017, on the H&M website.

     

    Read our interview with Anne Sofie Johansson, artistic director at H&M.

     

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