15 January

The Air Jordan IV by Levi’s

 

A streetwear collaboration with a hint of the 90s, the Jordan x Levi’s collaboration dresses the iconic high-top sneaker in denim.

 

By The editorial team

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  • Levi’s and Air Jordan have fused their legacies in a second collaboration. Taking the codes of the sneaker conceived in tribute to the legendary Michael Jordan, the Air Jordan IV will be available in denim with different washed effects, a speciality of the jeans brand, while the tongue adopts the leather of the belt label stamped with the Air Jordan logo. A denim jacket done in the same denim will also be available, as this exceptional capsule collection perfectly reinterprets the style of both iconic brands.

     

    “The collection is inspired by the association of the two iconic brands currently having a massive comeback. This collaboration is seriously timely,” explains Steven Burns, creative director of men’s trousers at Levi’s. “The shoes and the jackets have much in common: both are denim, have the same colours, same threads and the same weight. I love this idea of revising a technical sporting item by injecting our own authentic heritage. Its both on trend and original.”

     

  • Levi’s and Air Jordan have fused their legacies in a second collaboration. Taking the codes of the sneaker conceived in tribute to the legendary Michael Jordan, the Air Jordan IV will be available in denim with different washed effects, a speciality of the jeans brand, while the tongue adopts the leather of the belt label stamped with the Air Jordan logo. A denim jacket done in the same denim will also be available, as this exceptional capsule collection perfectly reinterprets the style of both iconic brands.

     

    “The collection is inspired by the association of the two iconic brands currently having a massive comeback. This collaboration is seriously timely,” explains Steven Burns, creative director of men’s trousers at Levi’s. “The shoes and the jackets have much in common: both are denim, have the same colours, same threads and the same weight. I love this idea of revising a technical sporting item by injecting our own authentic heritage. Its both on trend and original.”

     

  • Levi’s and Air Jordan have fused their legacies in a second collaboration. Taking the codes of the sneaker conceived in tribute to the legendary Michael Jordan, the Air Jordan IV will be available in denim with different washed effects, a speciality of the jeans brand, while the tongue adopts the leather of the belt label stamped with the Air Jordan logo. A denim jacket done in the same denim will also be available, as this exceptional capsule collection perfectly reinterprets the style of both iconic brands.

     

    “The collection is inspired by the association of the two iconic brands currently having a massive comeback. This collaboration is seriously timely,” explains Steven Burns, creative director of men’s trousers at Levi’s. “The shoes and the jackets have much in common: both are denim, have the same colours, same threads and the same weight. I love this idea of revising a technical sporting item by injecting our own authentic heritage. Its both on trend and original.”

     

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