Armani/Silos is a project witnessing Giorgio Armani’s experience, professionalism and unique savoir-faire, managing to grasp the changes that affected different eras and cultures of his time.
Located Via Bergognone 40 in Milan, Armani/Silos took residence in the former barn: “I decided to entitle this place Silos, as, originally, the building was used to store food and products that are essential to life. To me, clothes are as essential to life as food.” explains Giorgio Armani.
After its refurbishment, the building, built in 1950, spreads on about 4 500 m², over four floors. The designer set up and supervised the renovation project himself.
Inside the building, the layout is inspired by a basilica: an open space with a two level nave on each side.
The different pieces of clothing and accessories are distributed throughout the space according to a number of themes that inspired, and continue to inspire today the designer’s œuvre: clothes to wear during the day on the ground floor, exotism on the first floor, color patterns on the second floor. The third and fourth floors are dedicated to light.
Armani proposes a virtual visit of this exceptional place online.
Via Bergognone 40, Milan.
More about Giorgio Armani:
Giorgio Armani fall-winter 2016-2017 runway show
Giorgio Armani’s new perfume focused on iris