The collection Balmain x H&M
Few days before the launch of Balmain and H&M collaboration, discover a vision of the collection through a selection of the most iconic items.
Olivier Rousteing likes to imagine women as alluring warrioresses. A social-network addict, Balmain’s photogenic artistic director sends the masses into a collective frenzy with his Instagram snapshots of his fabulous life, in the company of best buddies such as singer Rihanna, models Kendall Jenner, Gigi and Bella Hadid, or actress Rosie Huntington-Whiteley, star of the latest Mad Max.
This winter, Rousteing has fashionistas across the globe eagerly awaiting his capsule collection for Swedish brand H&M. With sequin- and pearl-spangled mini dresses, padded shoulders, fitted cuts and fine detailing, the pieces for H&M reprise the sophisticated opulence of Rousteing’s work for Balmain. The allure of “maximalist” accessories – something H&M has never offered before – perfects this exceptional collection. Promoted under the slogan “Join the #Balmaination,” this collaboration invites you to sign up for a little bit of laid-back artifice and carefree, unalloyed glamour.
Photo Bruno Carlen