15 January

Anonymity and humour in the spring-summer 2018 Emporio Armani campaign

 

By calling upon the services of anonymous folk rather than actual models for its spring-summer 2018 campaign, Emporio Armani has homed in on spontaneity.

By The editorial team

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  • Taking the opposite approach to its previous campaigns featuring models with a near perfect physique, Emporio Armani has called upon anonymous people for its spring-summer 2018 campaign. Cast in the streets of Italy and European capitals and shot in Milan by Ben Weller, Mark Peckmezian and Pawel Pysz, these models-for-a-day spontaneously appropriate the summer collections of the Italian label. Also playing the fun card, Emporio Armani got the unknowns to utter nicely ironic maxims personal to each of them.

     

    Presented last June, the men’s collection crossed Asian influence with luxury tailoring while for the womenswear, that hit the runway in September, it was a blend of pastel shades, playful prints and neon details on the suits, windbreakers and sweatshirts with a focus on materials such as silk and technical cotton.

     

  • Taking the opposite approach to its previous campaigns featuring models with a near perfect physique, Emporio Armani has called upon anonymous people for its spring-summer 2018 campaign. Cast in the streets of Italy and European capitals and shot in Milan by Ben Weller, Mark Peckmezian and Pawel Pysz, these models-for-a-day spontaneously appropriate the summer collections of the Italian label. Also playing the fun card, Emporio Armani got the unknowns to utter nicely ironic maxims personal to each of them.

     

    Presented last June, the men’s collection crossed Asian influence with luxury tailoring while for the womenswear, that hit the runway in September, it was a blend of pastel shades, playful prints and neon details on the suits, windbreakers and sweatshirts with a focus on materials such as silk and technical cotton.

     

  • Taking the opposite approach to its previous campaigns featuring models with a near perfect physique, Emporio Armani has called upon anonymous people for its spring-summer 2018 campaign. Cast in the streets of Italy and European capitals and shot in Milan by Ben Weller, Mark Peckmezian and Pawel Pysz, these models-for-a-day spontaneously appropriate the summer collections of the Italian label. Also playing the fun card, Emporio Armani got the unknowns to utter nicely ironic maxims personal to each of them.

     

    Presented last June, the men’s collection crossed Asian influence with luxury tailoring while for the womenswear, that hit the runway in September, it was a blend of pastel shades, playful prints and neon details on the suits, windbreakers and sweatshirts with a focus on materials such as silk and technical cotton.

     

  • Taking the opposite approach to its previous campaigns featuring models with a near perfect physique, Emporio Armani has called upon anonymous people for its spring-summer 2018 campaign. Cast in the streets of Italy and European capitals and shot in Milan by Ben Weller, Mark Peckmezian and Pawel Pysz, these models-for-a-day spontaneously appropriate the summer collections of the Italian label. Also playing the fun card, Emporio Armani got the unknowns to utter nicely ironic maxims personal to each of them.

     

    Presented last June, the men’s collection crossed Asian influence with luxury tailoring while for the womenswear, that hit the runway in September, it was a blend of pastel shades, playful prints and neon details on the suits, windbreakers and sweatshirts with a focus on materials such as silk and technical cotton.

     

  • Taking the opposite approach to its previous campaigns featuring models with a near perfect physique, Emporio Armani has called upon anonymous people for its spring-summer 2018 campaign. Cast in the streets of Italy and European capitals and shot in Milan by Ben Weller, Mark Peckmezian and Pawel Pysz, these models-for-a-day spontaneously appropriate the summer collections of the Italian label. Also playing the fun card, Emporio Armani got the unknowns to utter nicely ironic maxims personal to each of them.

     

    Presented last June, the men’s collection crossed Asian influence with luxury tailoring while for the womenswear, that hit the runway in September, it was a blend of pastel shades, playful prints and neon details on the suits, windbreakers and sweatshirts with a focus on materials such as silk and technical cotton.

     

  • Taking the opposite approach to its previous campaigns featuring models with a near perfect physique, Emporio Armani has called upon anonymous people for its spring-summer 2018 campaign. Cast in the streets of Italy and European capitals and shot in Milan by Ben Weller, Mark Peckmezian and Pawel Pysz, these models-for-a-day spontaneously appropriate the summer collections of the Italian label. Also playing the fun card, Emporio Armani got the unknowns to utter nicely ironic maxims personal to each of them.

     

    Presented last June, the men’s collection crossed Asian influence with luxury tailoring while for the womenswear, that hit the runway in September, it was a blend of pastel shades, playful prints and neon details on the suits, windbreakers and sweatshirts with a focus on materials such as silk and technical cotton.

     

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