Aged 32, Maxime Simoëns is taking hold the reins of Azzaro as its new artistic director, following in the footsteps of designers Arnaud Maillard and Alvaro Castejon (there since 2013). His first collection will be presented during Haute Couture Fashion Week in July 2017. The man who’s worked for Jean Paul Gaultier, Elie Saab, Dior and Balenciaga will, in parallel, continue his activities for his brand M.X Maxime Simoëns that focuses on sportswear for men, established in 2016. With his own couture and ready-to-wear label (created in 2009) he dressed celebrities Beyoncé, Rachel McAdams and Mélanie Laurent, before shutting up shop in 2014.
“I am delighted to bring my vision to the heritage of Loris Azzaro (founder of the house created in 1967). His free and unconventional spirit, his avant-garde vision of elegance as well as his uncompromising hedonism are great sources of inspiration for me. Reinterpreting the codes of this legendary house with strong men’s and women’s collections is going to be an immense joy,”says graduate of the Chambre Syndicale de la Couture Parisienne, Maxime Simoëns. He wants to focus on the glamourous codes of the house all while offering a more modern and functional wardrobe. This appointment comes just in time for the 50th anniversary of Azzaro, a house that’s stood the test of time and dressed the biggest stars including Liza Minnelli in the movie “Cabaret” of 1972.
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