15 March

Moncler unveils its collaboration with artiste Greg Lauren

 

During the last Paris fashion week Moncler presented “Collide” at the VNH Gallery, an original collaboration with artist Greg Lauren.

By The editorial team

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  • Painter, sculptor (and Ralph Lauren’s nephew), Greg Lauren has since 2011 been showing his own collections for both men and women, nourished by his artistic viewpoint. He focuses on a “deconstructed elegance”, or when deconstructing a garment allows for a better interpretation as an artist. But during the last Paris fashion week, it was his collaboration with Moncler presented at the VNH gallery that hit the headlines. Through two vast dimly lit rooms, as well as an immense tent, the “Collide” collection appeared like a harmonious patchwork.

     

    The artist’s own vocabulary literally impregnates the Italian label’s creations. “The military tent and sports bag are important pieces for me,” explains Greg Lauren, “So it struck me as natural to mix them with the Moncler down jackets.” Combined with course cotton, jersey, canvas, denim and wool, the Moncler jacket becomes a blank canvas that Greg Lauren deconstructs to reconstruct. “Moncler is an iconic label. Go to any city in the world and you’ll find someone wearing their famous jacket! I immediately accepted the proposal made by Remo Ruffini (CEO and artistic director of Moncler).”

     

    Here the creator explores once again the notions of “destroyed elegance” and “imperfect perfection” so dear to him. “When I work for the fashion industry, I always try and convey this vision of a new luxury, far from any uniformity or trends. Each piece in this collection plays around the idea of transforming and metamorphosing the Moncler legacy.”

  • Painter, sculptor (and Ralph Lauren’s nephew), Greg Lauren has since 2011 been showing his own collections for both men and women, nourished by his artistic viewpoint. He focuses on a “deconstructed elegance”, or when deconstructing a garment allows for a better interpretation as an artist. But during the last Paris fashion week, it was his collaboration with Moncler presented at the VNH gallery that hit the headlines. Through two vast dimly lit rooms, as well as an immense tent, the “Collide” collection appeared like a harmonious patchwork.

     

    The artist’s own vocabulary literally impregnates the Italian label’s creations. “The military tent and sports bag are important pieces for me,” explains Greg Lauren, “So it struck me as natural to mix them with the Moncler down jackets.” Combined with course cotton, jersey, canvas, denim and wool, the Moncler jacket becomes a blank canvas that Greg Lauren deconstructs to reconstruct. “Moncler is an iconic label. Go to any city in the world and you’ll find someone wearing their famous jacket! I immediately accepted the proposal made by Remo Ruffini (CEO and artistic director of Moncler).”

     

    Here the creator explores once again the notions of “destroyed elegance” and “imperfect perfection” so dear to him. “When I work for the fashion industry, I always try and convey this vision of a new luxury, far from any uniformity or trends. Each piece in this collection plays around the idea of transforming and metamorphosing the Moncler legacy.”

  • Painter, sculptor (and Ralph Lauren’s nephew), Greg Lauren has since 2011 been showing his own collections for both men and women, nourished by his artistic viewpoint. He focuses on a “deconstructed elegance”, or when deconstructing a garment allows for a better interpretation as an artist. But during the last Paris fashion week, it was his collaboration with Moncler presented at the VNH gallery that hit the headlines. Through two vast dimly lit rooms, as well as an immense tent, the “Collide” collection appeared like a harmonious patchwork.

     

    The artist’s own vocabulary literally impregnates the Italian label’s creations. “The military tent and sports bag are important pieces for me,” explains Greg Lauren, “So it struck me as natural to mix them with the Moncler down jackets.” Combined with course cotton, jersey, canvas, denim and wool, the Moncler jacket becomes a blank canvas that Greg Lauren deconstructs to reconstruct. “Moncler is an iconic label. Go to any city in the world and you’ll find someone wearing their famous jacket! I immediately accepted the proposal made by Remo Ruffini (CEO and artistic director of Moncler).”

     

    Here the creator explores once again the notions of “destroyed elegance” and “imperfect perfection” so dear to him. “When I work for the fashion industry, I always try and convey this vision of a new luxury, far from any uniformity or trends. Each piece in this collection plays around the idea of transforming and metamorphosing the Moncler legacy.”

  • Painter, sculptor (and Ralph Lauren’s nephew), Greg Lauren has since 2011 been showing his own collections for both men and women, nourished by his artistic viewpoint. He focuses on a “deconstructed elegance”, or when deconstructing a garment allows for a better interpretation as an artist. But during the last Paris fashion week, it was his collaboration with Moncler presented at the VNH gallery that hit the headlines. Through two vast dimly lit rooms, as well as an immense tent, the “Collide” collection appeared like a harmonious patchwork.

     

    The artist’s own vocabulary literally impregnates the Italian label’s creations. “The military tent and sports bag are important pieces for me,” explains Greg Lauren, “So it struck me as natural to mix them with the Moncler down jackets.” Combined with course cotton, jersey, canvas, denim and wool, the Moncler jacket becomes a blank canvas that Greg Lauren deconstructs to reconstruct. “Moncler is an iconic label. Go to any city in the world and you’ll find someone wearing their famous jacket! I immediately accepted the proposal made by Remo Ruffini (CEO and artistic director of Moncler).”

     

    Here the creator explores once again the notions of “destroyed elegance” and “imperfect perfection” so dear to him. “When I work for the fashion industry, I always try and convey this vision of a new luxury, far from any uniformity or trends. Each piece in this collection plays around the idea of transforming and metamorphosing the Moncler legacy.”

  • Painter, sculptor (and Ralph Lauren’s nephew), Greg Lauren has since 2011 been showing his own collections for both men and women, nourished by his artistic viewpoint. He focuses on a “deconstructed elegance”, or when deconstructing a garment allows for a better interpretation as an artist. But during the last Paris fashion week, it was his collaboration with Moncler presented at the VNH gallery that hit the headlines. Through two vast dimly lit rooms, as well as an immense tent, the “Collide” collection appeared like a harmonious patchwork.

     

    The artist’s own vocabulary literally impregnates the Italian label’s creations. “The military tent and sports bag are important pieces for me,” explains Greg Lauren, “So it struck me as natural to mix them with the Moncler down jackets.” Combined with course cotton, jersey, canvas, denim and wool, the Moncler jacket becomes a blank canvas that Greg Lauren deconstructs to reconstruct. “Moncler is an iconic label. Go to any city in the world and you’ll find someone wearing their famous jacket! I immediately accepted the proposal made by Remo Ruffini (CEO and artistic director of Moncler).”

     

    Here the creator explores once again the notions of “destroyed elegance” and “imperfect perfection” so dear to him. “When I work for the fashion industry, I always try and convey this vision of a new luxury, far from any uniformity or trends. Each piece in this collection plays around the idea of transforming and metamorphosing the Moncler legacy.”

  • Painter, sculptor (and Ralph Lauren’s nephew), Greg Lauren has since 2011 been showing his own collections for both men and women, nourished by his artistic viewpoint. He focuses on a “deconstructed elegance”, or when deconstructing a garment allows for a better interpretation as an artist. But during the last Paris fashion week, it was his collaboration with Moncler presented at the VNH gallery that hit the headlines. Through two vast dimly lit rooms, as well as an immense tent, the “Collide” collection appeared like a harmonious patchwork.

     

    The artist’s own vocabulary literally impregnates the Italian label’s creations. “The military tent and sports bag are important pieces for me,” explains Greg Lauren, “So it struck me as natural to mix them with the Moncler down jackets.” Combined with course cotton, jersey, canvas, denim and wool, the Moncler jacket becomes a blank canvas that Greg Lauren deconstructs to reconstruct. “Moncler is an iconic label. Go to any city in the world and you’ll find someone wearing their famous jacket! I immediately accepted the proposal made by Remo Ruffini (CEO and artistic director of Moncler).”

     

    Here the creator explores once again the notions of “destroyed elegance” and “imperfect perfection” so dear to him. “When I work for the fashion industry, I always try and convey this vision of a new luxury, far from any uniformity or trends. Each piece in this collection plays around the idea of transforming and metamorphosing the Moncler legacy.”

  • Painter, sculptor (and Ralph Lauren’s nephew), Greg Lauren has since 2011 been showing his own collections for both men and women, nourished by his artistic viewpoint. He focuses on a “deconstructed elegance”, or when deconstructing a garment allows for a better interpretation as an artist. But during the last Paris fashion week, it was his collaboration with Moncler presented at the VNH gallery that hit the headlines. Through two vast dimly lit rooms, as well as an immense tent, the “Collide” collection appeared like a harmonious patchwork.

     

    The artist’s own vocabulary literally impregnates the Italian label’s creations. “The military tent and sports bag are important pieces for me,” explains Greg Lauren, “So it struck me as natural to mix them with the Moncler down jackets.” Combined with course cotton, jersey, canvas, denim and wool, the Moncler jacket becomes a blank canvas that Greg Lauren deconstructs to reconstruct. “Moncler is an iconic label. Go to any city in the world and you’ll find someone wearing their famous jacket! I immediately accepted the proposal made by Remo Ruffini (CEO and artistic director of Moncler).”

     

    Here the creator explores once again the notions of “destroyed elegance” and “imperfect perfection” so dear to him. “When I work for the fashion industry, I always try and convey this vision of a new luxury, far from any uniformity or trends. Each piece in this collection plays around the idea of transforming and metamorphosing the Moncler legacy.”

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