Ralph Lauren invades the street with his last runway show
The iconic american designer Ralph Lauren invested Madison Avenue on the occasion of his last autumn-winter 2016-2017 fashion show.
For his last autumn-winter 2016-2017 runway show, fashion designer Ralph Lauren caused a stir in New York by privatising a part of the famous Madison Avenue. The show, based on the theme of Americana, happened under a large enclosed picture window called Jewel Box, built exclusively for the occasion. A historic moment for the brand which instaured for the very first time a see now, buy now experience, as seen before at Burberry or Vetements among others.