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Wim Wenders brings 1950s Italian cinema back to life for Persol

The house of Persol is reviving the golden age of 1950s Italian cinema in a short film by cult director Wim Wenders.

To accompany the new version of their legendary Cellor design, born in 1955, the house of Persol wanted to pay tribute to the golden age of Italian cinema, symbolised by these sunglasses. And who better than Wim Wenders to make this short film to show off the new frames? “Maybe because I’ve been wearing Persol sunglasses for the last 40 years, or perhaps because I knew Federico Fellini and Marcello Mastroianni, and wrote a film with Michelangelo Antonioni  [Beyond the Clouds, 1995].”

 

It was at the Cinecittà Studios in Rome that the German director made himself at home to shoot, Vai, Paparazzo!, a mini-film that adopts the codes so dear to 1950s Italian cinema. Playing with vibrant monochromes and blisteringly glamorous lighting (achieved using an ultra-sophisticated camera),  Francesca Pasquini, Filippo Giusti and Giulio Berruti, three hot young Roman actors, bring the spirit of La Dolce Vita back to life while Wim Wenders delivered his vision of that golden era. “The house really gave me carte blanche, and that was important to me. I had to be free to re-transcribe what made that era so brilliant: freedom”, confides the maestro. Staring as one of the characters in this short film, the director is also the face of the Cellor sunglasses, and it’s he himself who poses in front of Tom Craig’s camera for the campaign. A perfect combination… 

 

 

www.persol.com

 

 

 

By Louis Bompard

 

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