Découvert par Kanye West, Travis Scott compte aujourd’hui parmi les rappeurs et producteurs les plus respectés de son temps, tant pour les beats ravageurs qu’il offre à Rihanna et consorts, que pour ses propres albums, arty et taillés au millimètre. Malgré son train de vie royal, entre jet privé et villa à Los Angeles, le natif du Texas reste focalisé sur son but : rafler des Grammy Awards, et affirmer son empreinte sur son époque. Entre deux révélations, il annonce en exclusivité dans Numéro Homme la création de son propre label.
On fashion: “I like clothes, it’s as simple as that. I’ve met designers who are as crazy as me. We get each other. I’m down with Kim Jones and Riccardo [Tisci]. I can get drunk with them, you know what I mean?”
On Kanye West: “Kanye, he’s my buddy. When I got the chance to meet him I was so nervous. He listened to my music and thought it was cool. Two weeks later he sent me an email and I found myself on the way to Paris to take part in his Yeezus album.”
On rap: “What the fuck is a rapper? I dunno. A country singer, it doesn’t mean anything anymore. No one is a country singer unless he wants to get stuck in one single genre. Me, I sing, I rap, I do beats, I sometimes make videos. Labels piss me off. ”
On his musical tastes: “As well as Kanye West and Kid Cudi, I love Black Sabbath,Calvin Harris and James Blake’s vocal arrangements. I like Tame Impala’s ambient tracks. I always wanted to do that kind of music, but also something that hits hard.”
On his new label, Cactus Jack Records: “I’m not doing it to have financial control over my music. I want first and foremost to help other artists, launch new names, to provide opportunities. I want to do for them what happened to me, but better. By better I mean no bullshit. No lying to the artists about album release dates or the budgets of videos and albums.”