03 May

Which celebrities were partying at the Gucci “Bloom” launch do?

 

Last night Gucci celebrated the international launch of Gucci “Bloom”, the first women’s perfume created by artistic director Alessandro Michele, at a private party held in the MoMA PS1. Its courtyard was transformed for the occasion into an urban garden full of wild flowers (roses, jasmine, peonies, wisteria and lily-of-the-valley) and colourful birds. The singer Alison Goldfrapp and DJette Juliana Huxtable had the perfume’s three muses, Dakota Johnson, Petra Collins and Hari Nef, all busting their moves on the dance floor along with other guests of note including Lana Del ReyA$AP ROCKY, Sean Lennon, Soko and more…

By The editorial team

  • Petra Collins, Dakota Johnson, Alessandro Michele and Hari Nef. Courtesy of Getty Images for Gucci
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  • Lana Del Rey and A$AP ROCKY
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  • Alison Goldfrapp
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  • Alessandro Michele
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  • A$AP ROCKY
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  • Dakota Johnson
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  • Hari Nef
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  • Lana Del Rey
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  • Petra Collins
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  • Soko
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  • Chloe Wise
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  • Cleo Wade
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  • Glen Luchford
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  • Laura Love
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  • Sean Lennon
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  • Miles McMillan
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  • Briana Lance
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  • Maggie Rogers
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  • Odessa Young
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  • Selah Marley
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  • Phoebe Collings-James
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  • Hari nef, Alessandro Michele and Petra Collins
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  • Jonah Reider
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  • RJ King
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  • Cipriano Quann and TK Quann
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  • Tenu McPherson and Petra Collins
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  • Juliana Huxtable
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  • Cleo Wade, Soko and Hari Nef
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  • A$AP ROCKY and Juliana Huxtable
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  • Daniel Lonnstrom and Chloe Wise
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  • Hari Nef and Odessa Young
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  • India Salvor Munez
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  • Jazmin Grimaldi and Ian Mellencamp
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  • Jiajia Fei
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  • Eric Buterbaugh
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  • Tamu McPherson
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  • Carlotta Khol
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