Culture

09

Justin Bieber, J.Lo, Lil Nas X: when celebs shake up the internet

Culture

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Justin Bieber, Jennifer Lopez, Lil Nas X... Over the past two decades, each of these international stars has changed the face of the internet. Without them, TikTok might not have become so huge, Google Images might not have been created and Instagram might not have been purchased so quickly by Facebook, as explained in the documentary Instagram: Vanity Fair, which aired recently on Arte TV. A look back at three key moments that marked the history of the web, pop culture and social media.

Singer Justin Bieber's first Instagram post.

The day Justin Bieber broke Instagram

 

Launched on 6th October 2010, Instagram already had one million users early 2011. At the time, the new application was mainly favoured by anonymous users, from hipsters to amateur photographers who took advantage of the filters it provided to improve their shots, all framed in the emblematic square format, while celebrities still kept their distance with the application, reluctant to expose their private lives. But in July 2011, the tide turned when Canadian pop star Justin Bieber signed up and posted his first photo: a simple shot taken in traffic jams on a busy Los Angeles road bathed in the Californian sun. Although mundane, the publication sent shock waves. Following its reposting on the singer's Twitter account, thousands of fans took an interest in the application and joined to follow the life of their idol. Faced with this unprecedented peak, Instagram crashed. And for good reason: the company only had eight employees, taking turns night and day to maintain its activity. Justin Bieber, still a minor at that time, was one of the first to see in this application the opportunity to thumb his nose at the paparazzi and to control his public image by sharing snippets of his private and professional life, with pictures of his girlfriend, his concerts or his family.

 

From then on, Instagram became the new go-to app, both for celebrities and their community: in the wake of the pop star, the number of its users had increased tenfold by the end of 2011. At the same time, Kris Jenner, a businesswoman and mother of the Kardashian family of reality-TV fame, also encouraged her daughters to join the platform, sensing an opportunity to build a real community around them. In November of the same year, Kylie Jenner published her first Instagram post, a few months ahead of her sister Kim Kardashian in July 2012: they are now among the most followed personalities on the social networking service, and many celebrities eventually joined – singers, actors, athletes – following suit. As a result of the growing presence of celebrities and their community, Facebook co-founder Mark Zuckerberg purchased the application for one billion dollars in April 2012, a record in the tech market at the time. More than ten years after this major event in the history of social media, Justin Bieber is now the eleventh most followed person on Instagram, with 255 million followers

Screenshot of one of the most popular searches on Google Images.

The day J.Lo's dress gave birth to Google Images

 

The day was 9th December 2000. The red carpet of the Grammy Awards, a ceremony that honours the greatest figures in the American music industry, was as usual closely followed by much of the American media that was preparing to comment on the evening and decipher every outfit. Among the guest celebrities, one of them was making history. Alongside Will Smith, Britney Spears, Whitney Houston and Elton John, American singer and actress Jennifer Lopez stood out in her green silk Versace dress. The public was abuzz as it discovered her cleavage, which opened right down to her navel, revealing the curve of her breasts and the star's tanned skin. This compelled the large audience of the ceremony to rush to Google in the days that followed, hoping to view the star's much-publicised appearance again. The problem was that the search engine, which had been launched a few years before in 1998 – and had only recently reached people’s homes with the democratisation of the internet – did not yet offer direct access to visual content and required users to click on each link to see the desired images appear.

 

Faced with multiple Google searches for photographs of J.Lo wearing the famous Versace "jungle" dress, the American company, which was already thinking about developing a search engine for images, stopped procrastinating: a few months later, in July 2001, Google Images was born, in almost direct response to the massive demand in December. As a tribute to this iconic moment in the history of fashion, the internet and pop culture, designer Donatella Versace would revisit her "jungle" dress twenty years later for her spring-summer 2020 collection, in a more revealing version than the original, presented in September 2019 in Milan. And who better than Jennifer Lopez herself, then 50, could have worn this tribute design, that was even sexier than the original? As a voice in the room asked "Ok Google, show me the real Versace jungle dress", the star burst onto the catwalk, cheered by the audience. The story came full circle.

The day Lil Nas X shook up the music industry on TikTok

 

 Late 2018, Lil Nas X had just dropped out of school and was still unknown in the music industry. However, the 19-year-old from Georgia was about to revolutionise it via an app that would become excessively popular a few years down the road. Previously known as Musically, then renamed TikTok in 2018, the platform was then mainly used by Gen Z to post short videos of playbacks and dancing. In December 2018, the American decided to devote himself to song writing and released his track Old Town Road: although it was available on music platforms such as Soundcloud and YouTube, it was on TikTok that it found an unprecedented audience when the artist himself re-shared an excerpt, reinterpreting with humour the memes – images or videos that are copied and spread massively online – used at the time on social media. His song, with its country and rap undertones, went viral, and was covered by tens of thousands of users of the platform, who did not hesitate to put on their cowboy hat and boots to film themselves dancing to its catchy tune, launching the "#Yeehaw" challenge. The ball was rolling: for several months, Old Town Road made the rounds of social media, prompting Lil Nas X to record a new version of his song with American country singer Billy Ray Cyrus. The song reached number one on Billboard's Hot 100 – a position it held for more than 17 weeks, ousting the 16-week Latin hit Despacito by Luis Fonsi, Daddy Yankee and Enrique Iglesias. Old Town Road is still the longest-running number one single in the US chart.

 

Thanks to TikTok, he became one of the most listened to artists of his generation and signed with the major record label RCA Records. But while this overwhelming success inspired others in the music industry, its upheaval also created new issues: as a new dynamic was created, more and more labels were looking for the viral potential in their artists' future tracks. In a video posted on TikTok in May 2022, singer Halsey tackled the issue head on, explaining that her label refused to release a song if it didn’t have the potential of becoming a hit on the app. Other singers such as FKA Twigs, Charli XCX and Florence + the Machine also spoke up against the new pressure generated by the growing power of TikTok in their industry, and how it risked formatting and stifling musical creation. Recently, the success of the young American Olivia Rodrigo with her single Drivers License, massively covered by all "tiktokers", only confirmed the trend and the impact of Lil Nas X who, without predicting it, had turned the music industry upside down thanks to – or because of – the exponentially growing social media. By January 2022, the app had 1 billion active users worldwide.

  • 04

    Lukas Hoffmann : notre révélation des Rencontres de la photographie d'Arles

    Numéro art

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    Rendez-vous incontournable de la photographie depuis 1970, le festival Les Rencontres d'Arles donne ce lundi 4 juillet le coup d'envoi de sa 53e édition, qui se tiendra dans et autour de la ville camarguaise jusqu'au 25 septembre. L'occasion d'y découvrir le travail du photographe suisse Lukas Hoffmann, dont les clichés capturent avec maestria l’infime détail qui happe le spectateur au sein du spectacle le plus ordinaire aussi bien que les gestes furtifs de ses contemporains en pleine rue. Numéro art s'est concentré sur sa série Strassenbilder réalisée dans les rues de Berlin, qui fait partie du corpus présenté dans son exposition personnelle au Monoprix d'Arles cet été.

  • 16

    Brad Pitt and Lewis Hamilton team up for a Formula 1 movie

    Cinema

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    Motor racing has never ceased to inspire the cinema. Thrills, rushes of adrenaline and male rivalries: American cinema has made this theme the focus of many films and it's not about to stop. Apple TV+ has in fact announced a promising new project about Formula 1, produced by Brad Pitt and Lewis Hamilton.

  • 02

    Why did a man smear cake over the Mona Lisa?

    Art

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    Last Sunday afternoon at the Louvre, the visitors witnessed the weirdest scene: a man threw a cake against the glass case protecting The Mona Lisa, Leonardo da Vinci’s famous masterpiece. A complaint has been filed by the museum for an attempt of damaging a cultural property.

     

  • 01

    Anish Kapoor dissects the bowels of the world in Venice

    Art

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    The British artist has taken Venice by storm with a double exhibition at the Gallery Dell'Academia and the Palazzo Manfrin, home of his future foundation. Numéro art spoke with him about his new works in ultra-black, which play on the boundaries between the physical and the metaphysical.

  • 01

    Rebecca Marder, a discreet and brilliant actress

    Cinema

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    As luminous as she is mysterious, the 27-year-old Franco-American actress is a star in the making. After seven years as a pensionnaire at the Comédie-Française, she left France’s prestigious national theatre to try her luck internationally. As well as making her mark with a masterful performance in Sandrine Kiberlain’s first film Une jeune fille qui va bien, which came out this January, she was also chosen to play legendary French politician Simone Veil in the forthcoming biopic by Olivier Dahan, the director who first achieved worldwide fame with the biopic La Môme, about the life of Édith Piaf.

  • 18

    5 (good) movies that magnify con artists

    Cinema

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    Con artists seem to fascinate films and series directors. On Netflix only over the past few months, the subscribers could watch Lords of Scam, the documentary The Tinder Swindler and the show Inventing Anna, which stages a young woman who tricked New York jetsetters. Here is an overview of five films about scammers as impressive as their ploys.

  • 10

    Tribute to photographer Sabine Weiss in 5 iconic shots

    Photography

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    In 2016, the Jeu de Paume gallery in Paris dedicated a retrospective to her. Last summer, she was part of the photography festival Rencontres de la Photographie in Arles. On December 28th, 2021, Sabine Weiss passed away at the age of 97. Along with Robert Doisneau and Henri Cartier-Bresson, the Swiss artist was up to now the last representative of humanist photography, a movement which focused on the study of human beings in their daily lives. Over her gigantic career, she used to describe herself as a “mere witness” and would produce photo-reports for numerous newspapers, make portraits of the greatest artists of her time or immortalize famous designers’ fashion shows, whilst often showing through her lens “anonymous” people from her society, like beggars and gypsies.

  • 14

    The dancers of the Paris Opera Ballet in Fendi’s beautiful summer collection

    Fashion

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    Though theatres have been dark for months, the dancers of the Paris Opera Ballet have been busy with rehearsals, online performances and personal projects, keeping alive the flame of their professional passion. To honour these extraordinary talents, who devote body and soul to their art, Numérophotographed five of them in Fendi’s beautiful summer collection, for which artist Sarah Coleman and creative director Silvia Venturini Fendi revisited the house’s famous monogram.

  • 26

    Meet Roger Federer: “I'm not going to come back to play second rounds in a backwater.”

    Culture

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    He is probably the best tennis player of all time. With twenty Grand Slam titles under his belt, and as holder of the number one spot in the ATP rankings for longer than anyone else, Roger Federer has been breaking records for the past twenty years. Accustomed to travelling the world with his Rimowa suitcase in hand, the maestro welcomes us for an exclusive interview at his home in Switzerland. And he talks about his big comeback in Doha.

     

  • 26

    An encounter with Kylian Mbappé: "When you play football, you can’t think like an adult."

    Culture

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    At just 22 years old, Kylian Mbappé chooses his words carefully and rarely expresses himself in the press. In this exceptional interview, the child king of international football talks about his social commitment and his fight against racism, which have made him a major cultural influence.

     

     

  • 26

    Interview with Rafael Nadal: "I preferred football over tennis for a long time."

    Culture

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    Before the Australian Open, Rafael Nadal, the world's number two tennis player, gave us an exclusive interview. A portrait of a champion quarantined in a hotel room. And who finds himself at the opposite end of the spectrum from his usual playing field.

  • 11

    Maurizio Gucci’s murder: Lady Gaga shares the first image from the set of Ridley Scott's new film

    Cinéma

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    Lady Gaga has just released the first official image from the set of Ridley Scott's upcoming film "House of Gucci" on social media. The director of Alien, the cult movie saga, is currently turning his camera to the fascinating history of the Italian fashion house, Gucci. More specifically, the film focuses on the 1995 assassination of Maurizio Gucci, grandson of the founder of the house that he ran for ten years, just two years before that of the designer Gianni Versace.