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The collection Balmain x H&M

 

Few days before the launch of Balmain and H&M collaboration, discover a vision of the collection through a selection of the most iconic items.

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Olivier Rousteing likes to imagine women as alluring warrioresses. A social-network addict, Balmain’s photogenic artistic director sends the masses into a collective frenzy with his Instagram snapshots of his fabulous life, in the company of best buddies such as singer Rihanna, models Kendall Jenner, Gigi and Bella Hadid, or actress Rosie Huntington-Whiteley, star of the latest Mad Max.

 

This winter, Rousteing has fashionistas across the globe eagerly awaiting his capsule collection for Swedish brand H&M. With sequin- and pearl-spangled mini dresses, padded shoulders, fitted cuts and fine detailing, the pieces for H&M reprise the sophisticated opulence of Rousteing’s work for Balmain. The allure of “maximalist” accessories – something H&M has never offered before – perfects this exceptional collection. Promoted under the slogan “Join the #Balmaination,” this collaboration invites you to sign up for a little bit of laid-back artifice and carefree, unalloyed glamour.

 

Discover the review of Balmain spring-summer 2016 fashion show.

 

Discover the video of Balmain spring-summer 2016 fashion show

 

Discover Olivier Rousteing's interview after his first men colleciton.

 

Discover Olivier Rousteing's playlist.

 

www.hm.com

Photo Bruno Carlen

Photos by Joe Schildhorn/BFA.com For H&M

“Mascarade”, a fashion story by Camille Vivier
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“Mascarade”, a fashion story by Camille Vivier

Fashion Discover the exclusive fashion story "Mascarade" with Alyssa Traoré, Jamily Meurer et Noah Luis Brown, by Camille Vivier. Discover the exclusive fashion story "Mascarade" with Alyssa Traoré, Jamily Meurer et Noah Luis Brown, by Camille Vivier.

Alexander Wang dips into the Adidas archives for his fourth collaboration
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Alexander Wang dips into the Adidas archives for his fourth collaboration

Fashion For his fourth collection with Adidas, the American designer Alexander Wang is using old creations by the sportswear label that he has deconstructed and reassembled to create 18 new pieces and 5 pairs of shoes. For his fourth collection with Adidas, the American designer Alexander Wang is using old creations by the sportswear label that he has deconstructed and reassembled to create 18 new pieces and 5 pairs of shoes.

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"Baby blue”, a fashion story by Sofia Sanchez et Mauro Mongiello

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Hugo Boss celebrates Michael Jackson with a re-edition of his legendary white suit

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