For her latest album and short film “Lemonade”, Queen B surrounded herself with passionately creative and engaged artists like Ingrid and Sophie Beem. For her sportswear brand Ivy Park, Beyoncé is enlarging this community by inviting artists Chloe x Halle and SZA to embody her new collection for spring/summer 2017.
The singing duo Chloe x Halle who already collaborated with Missy Elliot and the young R'n'B prodigy SZA brilliantly personify this new motivated youth, ready to push themselves and go beyond any limits. It made perfect sense to photograph them in their favourite parks, basketball courts and abandoned parking lots. A chance for these young music prodigies to advocate the link between the mental and physical importance of exercise: “Regular training is vital for the mind, to have this reflex to always go further and persevere. A physical and mental work out that makes you more positive and that gives you that dose of daily motivation,” says Chloe.
Campagne Ivy Park Printemps-Été 2017