“The designer revolutionising the masculine silhouette” (CNN, April 2018), “the designer who’s changing how men get dressed” (The Guardian, June 2018) … Quick to embrace the slightest creative spark, the Anglo-Saxon press isn’t ready to stop heaping praise on its new darling: Craig Green, 32. His is a highly esteemed success coupled with a generous presence in stores: Dover Street Market, Barneys, SSENSE, Selfridges, Matches Fashion… But it was in Italy the designer truly confirmed his new empirical status. As guest of honour at Pitti Uomo, the Florentine high mass of men’s fashion, the British designer presented his spring-summer 2019 collection on June 14th there.
His great quality: playing on two sides, casual and experiemental, conceptual and visual.
Effortlessly, Craig Green rolled out all the recipes of his success: a clever balance between experimentation and casual pieces with obvious commercial efficiency, skilfully reworked artistic references, and a conceptional edge embodied both visually and by his slightly metaphysical, slightly sociological discourse. One of the great qualities of the designer lies in his ability to play on two sides, casual and experimental, conceptual and visual.