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12 FKA Twigs does it again... with Nike

FKA Twigs does it again... with Nike

Fashion

Fascinated by artistic performance and contemporary dance, the British artist is constantly exploring the world of art. Her latest venture takes shape as a Nike x FKA Twigs collaboration with a campaign called “Do you believe in more?”

FKA Twigs unveils the new Nike campaign and a highly original video for which she was the artistic director. In it we see an intoxicating choreography of different dancers and athletes including Saskia Horton, a krumping specialist, and Jay Kirton, the karate world champion. For FKA Twigs there was a need to illustrate a message that’s all about surpassing yourself: “I chose a group of incredible athletes who take their corporality incredibly seriously and who have their own idea of style, in order to encourage people to lead a healthy lifestyle and understand, through all sports, that they can become a better version of themselves,” she emphasises. She’s also responsible for the music with its vibrating energy pulsing through the campaign video, a mind-blowing electro that reminds us of her medium-length film "Soundtrack 7"

 

Nike x FKA twigs, "Do you believe in more ?" campaign, Nike Running & Training Zonal Srength tights.

FKA Twigs does it again... with Nike FKA Twigs does it again... with Nike
FKA Twigs does it again... with Nike FKA Twigs does it again... with Nike
FKA Twigs does it again... with Nike FKA Twigs does it again... with Nike