From a Philipp Plein runway show to an interview in W magazine
In spite of several million followers on Instagram, Paris Hilton, a seasoned businesswoman, was struggling to maintain her status as trendy icon. More often mocked than admired, the skinny blond paled in comparison to the Kardashian-Jenner clan busy accumulating minimalist streetwear looks validated by planet fashion, including Anna Wintour. Then in September 2016, designer Philipp Plein, known for his shows featuring famous folk like Chris Brown and Fergie, invited Paris Hilton to walk his runway in a show evocatively entitled “Alice in Guettoland”. Two months later Kendall Jenner, an Instagram mega-star and one of the top three best paid models in the world according to Forbes, chose to celebrate her birthday in a Swarovski strass-swathed dress identical to one worn back in the day by the Hilton heiress. Three million crystals… and as many likes on Instagram. Paris Hilton was back on track.
"In less than a year the trash icon of the 2000s, embodying everything that was awful about the American star system has been redeemed and is slowly working her way back into the spotlight.”
The latest step of this return to icondom came in May 2017, when the uber trendy magazine W, known for its controversial fashion shoots and subject matter, gave her a big interview and a video in which she explained – with incisive humour and kitsch – the trends of the 2000s she’d kept for 2017: sparkly sweatpants, emblazoned t-shirts, mini-skirts, Ugg boots, pink, tiaras, rhinestones, baseball caps, low-cut jeans and piercings. In just one minute and 58 seconds the American blond sent minimalism and elegance – everything exalted by the decade 2010 – packing.