11 September

Prada relaunches its sportswear line with a new name, Linea Rossa

 

At the fall-winter 2018-2019 runway shows, Prada announced the relaunch of its sportswear line under the new name of Linea Rossa. A collection of designs that align technical innovation with avant-garde aesthetics.

By Léa Zetlaoui

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    During Milan’s men’s and women’s fall-winter 2018-2019 fashion weeks in January and March, Miuccia Prada caused quite a stir by opening her runway shows with avant-garde pieces cut from nylon: the Prada Sport line was reborn from its ashes. Aligning the functional with the sophisticated, today’s pieces come in neon tones and black. “With Linea Rossa, we find several elements that are essential to the Prada DNA. That way of using materials such as nylon – and the technical elements typical of sportswear – in a daily wardrobe reflects the non-conventional spirit of Prada”, Patrizio Bertelli, Prada’s CEO explained to Business of Fashion.

     

    First launched in 1997, the Prada Sport line combines innovative materials, technical savoir-faire and futuristic aesthetics. Nothing could be more normal for a house that built its reputation on elegant and practical nylon bags. Instantly recognisable with its red logo embellished with a white Prada, Prada Sport began sportswear's move into the luxury domain. But by the middle of the 2000s, the Italian label had reduced this line to collections of sunglasses and a few basic products. 

     

    Over the last few seasons however, sportwear has made a mighty comeback in the luxury industry. Moving away from gyms, pieces directly inspired by training outfits in innovative technical materials have invaded runways, streets and dressing rooms. So, it makes perfect sense that Prada should relaunch a line, not only adored by fans of the house, but that reclaims its rightful place.

     

  •  

    During Milan’s men’s and women’s fall-winter 2018-2019 fashion weeks in January and March, Miuccia Prada caused quite a stir by opening her runway shows with avant-garde pieces cut from nylon: the Prada Sport line was reborn from its ashes. Aligning the functional with the sophisticated, today’s pieces come in neon tones and black. “With Linea Rossa, we find several elements that are essential to the Prada DNA. That way of using materials such as nylon – and the technical elements typical of sportswear – in a daily wardrobe reflects the non-conventional spirit of Prada”, Patrizio Bertelli, Prada’s CEO explained to Business of Fashion.

     

    First launched in 1997, the Prada Sport line combines innovative materials, technical savoir-faire and futuristic aesthetics. Nothing could be more normal for a house that built its reputation on elegant and practical nylon bags. Instantly recognisable with its red logo embellished with a white Prada, Prada Sport began sportswear's move into the luxury domain. But by the middle of the 2000s, the Italian label had reduced this line to collections of sunglasses and a few basic products. 

     

    Over the last few seasons however, sportwear has made a mighty comeback in the luxury industry. Moving away from gyms, pieces directly inspired by training outfits in innovative technical materials have invaded runways, streets and dressing rooms. So, it makes perfect sense that Prada should relaunch a line, not only adored by fans of the house, but that reclaims its rightful place.

     

  •  

    During Milan’s men’s and women’s fall-winter 2018-2019 fashion weeks in January and March, Miuccia Prada caused quite a stir by opening her runway shows with avant-garde pieces cut from nylon: the Prada Sport line was reborn from its ashes. Aligning the functional with the sophisticated, today’s pieces come in neon tones and black. “With Linea Rossa, we find several elements that are essential to the Prada DNA. That way of using materials such as nylon – and the technical elements typical of sportswear – in a daily wardrobe reflects the non-conventional spirit of Prada”, Patrizio Bertelli, Prada’s CEO explained to Business of Fashion.

     

    First launched in 1997, the Prada Sport line combines innovative materials, technical savoir-faire and futuristic aesthetics. Nothing could be more normal for a house that built its reputation on elegant and practical nylon bags. Instantly recognisable with its red logo embellished with a white Prada, Prada Sport began sportswear's move into the luxury domain. But by the middle of the 2000s, the Italian label had reduced this line to collections of sunglasses and a few basic products. 

     

    Over the last few seasons however, sportwear has made a mighty comeback in the luxury industry. Moving away from gyms, pieces directly inspired by training outfits in innovative technical materials have invaded runways, streets and dressing rooms. So, it makes perfect sense that Prada should relaunch a line, not only adored by fans of the house, but that reclaims its rightful place.

     

  •  

    During Milan’s men’s and women’s fall-winter 2018-2019 fashion weeks in January and March, Miuccia Prada caused quite a stir by opening her runway shows with avant-garde pieces cut from nylon: the Prada Sport line was reborn from its ashes. Aligning the functional with the sophisticated, today’s pieces come in neon tones and black. “With Linea Rossa, we find several elements that are essential to the Prada DNA. That way of using materials such as nylon – and the technical elements typical of sportswear – in a daily wardrobe reflects the non-conventional spirit of Prada”, Patrizio Bertelli, Prada’s CEO explained to Business of Fashion.

     

    First launched in 1997, the Prada Sport line combines innovative materials, technical savoir-faire and futuristic aesthetics. Nothing could be more normal for a house that built its reputation on elegant and practical nylon bags. Instantly recognisable with its red logo embellished with a white Prada, Prada Sport began sportswear's move into the luxury domain. But by the middle of the 2000s, the Italian label had reduced this line to collections of sunglasses and a few basic products. 

     

    Over the last few seasons however, sportwear has made a mighty comeback in the luxury industry. Moving away from gyms, pieces directly inspired by training outfits in innovative technical materials have invaded runways, streets and dressing rooms. So, it makes perfect sense that Prada should relaunch a line, not only adored by fans of the house, but that reclaims its rightful place.

     

  •  

    During Milan’s men’s and women’s fall-winter 2018-2019 fashion weeks in January and March, Miuccia Prada caused quite a stir by opening her runway shows with avant-garde pieces cut from nylon: the Prada Sport line was reborn from its ashes. Aligning the functional with the sophisticated, today’s pieces come in neon tones and black. “With Linea Rossa, we find several elements that are essential to the Prada DNA. That way of using materials such as nylon – and the technical elements typical of sportswear – in a daily wardrobe reflects the non-conventional spirit of Prada”, Patrizio Bertelli, Prada’s CEO explained to Business of Fashion.

     

    First launched in 1997, the Prada Sport line combines innovative materials, technical savoir-faire and futuristic aesthetics. Nothing could be more normal for a house that built its reputation on elegant and practical nylon bags. Instantly recognisable with its red logo embellished with a white Prada, Prada Sport began sportswear's move into the luxury domain. But by the middle of the 2000s, the Italian label had reduced this line to collections of sunglasses and a few basic products. 

     

    Over the last few seasons however, sportwear has made a mighty comeback in the luxury industry. Moving away from gyms, pieces directly inspired by training outfits in innovative technical materials have invaded runways, streets and dressing rooms. So, it makes perfect sense that Prada should relaunch a line, not only adored by fans of the house, but that reclaims its rightful place.

     

  •  

    During Milan’s men’s and women’s fall-winter 2018-2019 fashion weeks in January and March, Miuccia Prada caused quite a stir by opening her runway shows with avant-garde pieces cut from nylon: the Prada Sport line was reborn from its ashes. Aligning the functional with the sophisticated, today’s pieces come in neon tones and black. “With Linea Rossa, we find several elements that are essential to the Prada DNA. That way of using materials such as nylon – and the technical elements typical of sportswear – in a daily wardrobe reflects the non-conventional spirit of Prada”, Patrizio Bertelli, Prada’s CEO explained to Business of Fashion.

     

    First launched in 1997, the Prada Sport line combines innovative materials, technical savoir-faire and futuristic aesthetics. Nothing could be more normal for a house that built its reputation on elegant and practical nylon bags. Instantly recognisable with its red logo embellished with a white Prada, Prada Sport began sportswear's move into the luxury domain. But by the middle of the 2000s, the Italian label had reduced this line to collections of sunglasses and a few basic products. 

     

    Over the last few seasons however, sportwear has made a mighty comeback in the luxury industry. Moving away from gyms, pieces directly inspired by training outfits in innovative technical materials have invaded runways, streets and dressing rooms. So, it makes perfect sense that Prada should relaunch a line, not only adored by fans of the house, but that reclaims its rightful place.

     

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