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“Pop couture”, a fashion story by Daniel Sannwald


Discover the exclusive fashion story “Pop couture” with Rachel Marx, by Daniel Sannwald and Samuel François.

Checked coat and trousers with crystals and Swarovski pearls, VIKTOR & ROLF HAUTE COUTURE - THE IMMACULATE COLLECTION.

Nylon tube dress worn on a dress in organza and shoes, MAISON MARGIELA ARTISANAL BY JOHN GALLIANO.

"The Bride", silk tulle skirt and its veil of smoke in japanese organza, GAULTIER PARIS.

From left to right: long draped silver Lurex dress and crystal belt, long crepe and tulle dress embroidered by hand and degraded, Lurex silk pleated sunray dress with gold metal collar, AZZARO COUTURE.
"Vanitas" cape dress intersected with emerald green silk mikado, VALENTINO HAUTE COUTURE.
Cocktail dress "Rose des Vents” with large pages, double stitching workshop style, DIOR HAUTE COUTURE.

Gray faille short dress with embroidered stripes of feathers, CHANEL HAUTE COUTURE.

Tulle shirt with sequined flounces and ruffles, and duchess satin ruffle high-waisted trousers, REDEMPTION COUTURE.

Foreground: silk velvet dress and illusion tulle dotted with crystals, GEORGES HOBEIKA HAUTE COUTURE. Background: double satin dress, SCHIAPARELLI HAUTE COUTURE.
Kupka style tailor: embroidered organza jacket and embroidered jacquard skirt, FENDI COUTURE.
Long-sleeved bodysuit in black velvet and pleated skirt Lesage, ALEXANDRE VAUTHIER HAUTE COUTURE.


Left: garnet short dress with officer collar and tonal embroidered musketeer cuffs, ZUHAIR MURAD COUTURE. On the right: long-sleeved drape minidress, entirely embroidered with asymmetric sides, ZUHAIR MURAD COUTURE.


"Iceberg" cape coat in flocked jacquard, gloves and metal head jewel, GIVENCHY HAUTE COUTURE.

Black crepe jumpsuit embroidered with jet in gazar pink peony, GEORGES CHAKRA COUTURE.

Black and fuchsia feather cape, black lace and Lurex trousers embroidered with sequins, earrings and shoes, GIORGIO ARMANI PRIVÉ.

Model: Rachel Marx from Supreme Management. Hairstyle: Seb Bascle from Calliste Agency. Makeup: Marie Duhart from Calliste Agency. Production assistant: Sophie Houdré. Choreographer: Michael John Harper. Dancers: Sema Tawi et Valentin Chargy from Sport Models. Thomas Gréaux, Amine Messaoudi et Nicolas Huchard. Digital: Sarah Reimann from DigitArt. Retouch: postproduction by Studio Private (studioprivate.co.uk). Casting directors: Oliver Ress et Alexandre Junior Cyprien from Creartvt. Production: Management + Artists.