M.I.A and H&M spur recycling with “Rewear It”
English singer M.IA., reknown for her activism, commits to recycling with H&M and unveils a new cosmopolitan music video.
It's been a few years since H&M, famous Swedish label, first started collecting clothes and recycling became one of its main engagements towards sustainable developement.
The Sri Lankan artist M.I.A., on the other hand, has always been involved with political, social and philisophical issues of her time, denouncing racism and general inequalities through her effective music videos.
Worldwide recycling fashion week’s muse, launched by H&M, M.I.A. invites clients to recycle their worn clothes in “Rewear It”.
By Léa Zetlaoui