1. The case of the yoni egg:
Unforgettable in The Royal Tenenbaums and Two Lovers, Gwyneth Paltrow’s talents are undeniable. But when it comes the lifestyle she promotes, the Oscar-winning actress is more divisive. And for good reason, after telling the whole world to start eating kale in her cookbooks, Gwyneth Paltrow has gone even further with self-care. She has imposed herself as the most seductive guru in town and seems to sell just about anything on her website, from a candle that smells ‘like her vagina’ to wellness tips that verge on sorcery.
Two years ago, the sale of yoni eggs made of jade and rose quartz – an ovoid semi-precious object that once inserted inside the vagina is supposed to tone the perineum – caught the attention of Californian authorities, following the denunciation of a association specialising in pharmaceutical products. Gwyneth Paltrow’s company, that organises seminars for exorbitant prices, was thus made to pay a fine of $145,000 for selling the medicinal virtues of these eggs… But the controversy has done little to slow down the businesswoman, and her followers are increasing.