Last November, Prada launched an unexpected collaboration with the sportswear giant Adidas. Featuring a white bowling bag – a key design at the Italian house – and a pair of Superstars – the iconic trainer – this first mini collection made in Italy in an immaculate white embellished with a black double Prada-Adidas label, trimmed with black leather and lined in a fabric of the same colour, sold like hotcakes in a limited edition of 700 examples.
On September 8th, the two labels will be launching three new versions of the unisex sneaker originally designed in 1969: black, silver with white details, white with black details. Clearly the same minimalism that has dominated the Prada aesthetic for several months, as revealed by video presentation of the spring-summer 2021 collection . Each design is made in the Prada factories in the Marches region of Italy, and embellished once again with the two logos, Adidas and Prada. A veritable celebration of the heritage of these two labels, these sneaker designs are as timeless as they are luxurious, bringing together the best of two worlds.
On the occasion of the America's Cup, the international sailing competition in which Prada has participated since 1997, Adidas and Prada will unveil a third part of this collaboration.