What you essentially suggest is the wearing of meringue dresses with jeans, a hoodie and sneakers. Is that how you personally would wear them?
Yeah that’s how I like to wear them. I love slipping a pair of jeans or a t-shirt under a dress. So I basically started producing these pieces to complete my collections.
It’s often remarked that your collections subvert the ‘pretty’ and the ‘feminine’ and their accompanying magical elements. Is that your intention?
My research and my references are never anchored in fairy tales, or in what is traditionally considered as the feminine domain. I think maybe that’s what creates this subversive element: those notions just don’t exist for me. The fantasy element in my collections comes from a desire to inspire women, rather than just sticking to the every day and banal.
Are your pieces mainly crafted by hand? Where is your studio based and how many people work on your team?
The development of the prototypes, the fabrics and the prints happens in my studio. Then several English factories produce my pieces. Most of the techniques we use by definition are worked by hand. Sometimes we try and create the same effect in a more pragmatic way, like for example using a piece of lace that could be mistaken for crochet. Making pieces by hand is my favourite part of my work. I really hope I can maintain that as my business grows.