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DaBaby: 25 million streams in just 30 minutes for his new album

Music

Kendall Jenner’s favourite rapper, DaBaby released his latest album “BLAME IT ON BABY” last Friday, and it features high flying rappers Future, Quavo and Roddy Ricch.

DaBaby —“Blame On It Baby”

 

Within the first half hour of its launch, his new album was streamed 25.9 million times on Spotify. On Friday 17th April rapper DaBaby released his third opus BLAME IT ON BABY, hot on the heels of Baby on Baby (released in March 2019) and KIRK –which sold 145 000 copies in its first week. In less than five years he has become one of the most adulated rappers of his generation and counts Kendall Jenner among his die-hard fans. 

 

His musical career began in 2015 when the then 24-year old DaBaby (Jonathan Lyndale Kirk is his real name) put out his mixtapes. Three years later, he was discovered at a concert by the owner of South Coast Music Group record label, Arnold Taylor, the brains behind the king of trap, Future. And the rest, as they say, is history: DaBaby became known throughout the USA, notably thanks to two songs Goin Baby and Suge.

DaBaby — “Find My Way”

With a DIY mask on his face and a colourful durag on his head, DaBaby poses for the cover of this new album. On Wednesday 15th, the rapper caused a stir by announcing the release - having dropping teasers about his return with the songs Find My Way and SHUT UP a few weeks earlier. In a video parodying American TV commercials, where several witnesses attribute their failures and misfortunes to the rapper, he announced his comeback, with the slogan: “Any Accident. Any Injury. Any Woman Problem. Just Blame it on Baby.”

 

Set against guitar synths, the raspy voice of the rapper is threatening, pushing the productions of the rapper's usual collaborators, London on da Track, DJ Kid and Jetsonmade. But this album is also rich in featurings: rappers Quavo, Future and Roddy Ricch, as well as the R'n'B singers of Ashanti and rapper Megan Thee Stallion accompany no less than six of the thirteen tracks of this new album, in soft and soothing or aggressive duets.

 

BLAME IT ON BABY (2020) de DaBaby, disponible sur toutes les plateformes de streaming.

Dababy — “Shut Up”