Black is a code that both Adidas and your brand have in common, was that the starting point for you?
Black corresponds above all with a sort of urban uniform and so for me if was perfectly logical to propose a first collection that was mainly that colour.
Why did you do a unisex collection?
Our era is marked by this gender fluidity, a new phenomenon that cannot be ignored. This unisex collection is simply a reflection of that aspect of the world.
You’re one of the designers revered by the millennial generation, how would you describe their interests and values?
If young people today recognise themselves in my brand, it’s because it draws inspiration from their own culture which celebrates individuality and finding oneself in little groups around shared values. What’s so fascinating with them is the very fact that their interests are so pluralistic and diverse, and that their culture is always unpredictable.
“If young people today recognise themselves in my brand, it’s because it draws inspiration from their own culture.”